A stunning headline to blow them away
"What's in it for me?" is what our task focussed visitors are asking. Make headers clear and interesting.
Features of a Successful Websites
EASY READING
We skim the web to conserve brain calories. Short, simple words and bold headlines attract attention.
No Thinking
Conventions are our friends. Anticipate a user's journey, fears, and desires. Prioritize and place content well.
Simple
Avoid overload. Avoid distraction. Avoid SHOUTING about everything. Use "white space" for tired eyes to rest.
Pro tip
Feel the joy of emotional words
We're slaves to our emotions. We think we make rational decisions but actually use logic to justify our unconscious feelings. Simply, emotional words convert better.
Show Who You Really Are
PETER SMITH
Developer
EMMA BROWN
Project Manager
GILLIAN HAWTHORN
Designer
LIST THE BENEFITS
Time Saving
Do you free up time for nicer things?
Easy Access
Is it easy to get your service or product?
"New" Sells
"New" says something is better than before.
Innovation
Do you free up time for nicer things?
Certified
Do others trust and recommend you?
Ongoing value
Can you alure with promises of future benefits?
The winning tip
Clear "Call to Actions"
A page without call to action is a waste. Don't expect visitors to know what to do. Give them a shiny well labeled button to show them the way.
