VALUE PROPOSITION
Add Your Headline Here
Add supporting text to the headline here. The headline needs to say what you offer and for who. If can it can also say how you solve problems make life better this will engage more.
Hero Section
- Typically most important section of a site.
- Headlines sell, but need to captivate the target audience.
- The need has to be short clear, but engaging.
- Consider images that match the mood and help explain.
- Button (call to action) micro-copy should be clear.
About You or Your Thing
Build from the claim of the hero section and support it's claim.
Showing the people behind the offer can help built trust.
About section (optional)
- Talk in the first person
- Talk how you visitors to
- Think about what they want to to hear more than what you want to say.
Benefit 1
A few lines about the benefit.
Benefit 3
A few lines about the benefit.
Benefit 2
A few lines about the benefit.
Benefit 4
A few lines about the benefit.
Benefit sections (optional)
- How will you make visitors lives better?
- Benefits perform better than features as we are emotional decision makers.
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Give Away (optional)
- Is there anything you can offer in exchange for an email?
- 70+% of visitor will never return.
- It takes 6+ contacts before most go on to "buy".
- Think about possible funnels and what need to happen for someone to buy you product or service.
Testimonials?
Add details.
Badges?
Add details.
Logos of Associates?
Add details.
Awards?
Add details.
Social Proof section (optional)
- Separates you from 12 year old bedroom entrepreneurs.
- Can increase trust if recognisable and believable.
- Best used sparingly and placed on other parts of the site.
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Pricing Table (optional)
- Generally for landing or price pages, but could be key to a home page.
- Cost is upmost in many visitors minds.
FINAL CALL TO ACTION (CTA)
Add Your CTA Here
This is an opportunity to remove any blocks or concerns. For example no quibble money back guarantees, encrypted/secure payment methods, no sales calls, 24 hour response.... etc.
Call to action section (optional)
- If they have got this far this section can be crucial
- Is the next step as painless and reassuring as possible?